I am a creative and result-oriented visual merchandising and consumer journey specialist with 14 years of international experience and success in building visionary and innovative brands such as Mexx, Marc O’polo, Bestseller, Nike, Selfridges Group, Diesel and with designer labels like Missioni, Alexander Wang, AMcQ, Marc by Marc Jacobs, Diane von Furstenberg, Isabelle Marant, Acne Studios, Paul Smith, Tiger of Sweden.
I work both strategic and visual and master the combination of both elements.
My main goal and motivation which have been always driving me in my professional life are creating a unique shopping experience and consumer journey via story telling.
The diversity of tasks through my career has given me a special combination of qualities; a commercial understanding combined with creative skills. I am efficient and good at liaising and creating alignment between departments – brand, buying, merchandising, store design and marketing. My strength lies in leading, inspiring and training people and teams. I am highly experienced in developing and managing all aspects of visual merchandising guidelines, communication tools (POS materials), training materials and creating impactful visual concepts.
I am known to be very passionate about my work that takes responsibility and shows ability to act and take decisions.
As a consultant I provide services in the following fields:
– Creating training materials and visual merchandising guidelines – managing all related projects (photoshoots, time-line, graphic design, production)
– Creating creative concepts for showrooms, in-store and windows and managing all related projects (budget, time-line, production)
– Creating communication tools (POS materials) and trade-marketing tools and managing all related projects (budget, time-line, production)
I am also supporting yoga studios and non-profit organizations and intend to grow my activity in this area.