As I grew older my mind started to raise questions and wanted not only to feel but understand how my wonderland works and how I can create it. Studying international business and styling seemed to be the ideal combination which opened doors into the exciting world of fashion. I had the opportunity to work for such well-known brands as Mexx, Marc O’polo, Bestseller, Nike, Selfridges Group, Diesel and various designer labels in the field of styling and visual merchandising. Having grown into a consumer journey expert, traveling the world, leading teams, creating and implementing visual concepts were my playground where I could feed both my creativity and my analytical mind.
Living my demanding and hectic life, I strongly felt the need to nourish my body, mind and soul on a deeper level in order to be able to stay balanced and face my daily challenges.
I started practicing yoga in 2005 which was love at first try and definitely a turning point bringing qualities into my life which I have not experienced for a very long time: harmony, love and beauty.
Having met, interacted and worked with so many people from all over the world, I realized that nevertheless where one was coming from, they were longing to arrive at the same destination… the wonderland filled with beauty and happiness which I experienced as a child. I understood that this marvelous world derives much deeper than the outer, it comes from inside.
Today, I live my life with this essential understanding. My deepest call is to help people remember how precious and beautiful they truly are from the inside – YOGA – and provide them with tools to express this beauty to the external world – CREATIVE CONCEPTS.
This is my story,
Hope you are joining me in this journey to ignite magic and create beauty together.