I am a creative and result-oriented VM and brand experience professional with 14 years of international retail expertise. I’ve enjoyed success in supporting visionary and innovative brands such as Nike, Diesel, Selfridges Group, Bestseller, Marc O’polo, Mexx and with designer labels like Missioni, Alexander Wang, AMcQ, Marc by Marc Jacobs, Diane von Furstenberg, Isabelle Marant, Acne Studios, Paul Smith, and Tiger of Sweden.
I work on a strategic as well as creative level and master the combination of both elements.
The main goal and motivation driving my career has been creating a unique brand experience through catering the consumer journey via story telling.
The diverse roles I filled have given me a special combination of commercial know how and creative, skilled inspiration. I am efficient and good at liaising, creating alignment between internal departments – brand, marketing, buying, merchandising, store design – and external agencies.
My strength lies in leading, inspiring and training people & teams as well as delivering multiple projects from conceptualization to executation in a given time-frame. I am highly experienced in developing and managing all aspects of brand experience, creating & implementing impactful visual concepts & content – in-store, window, showroom, pop-ups, events.
I am known to be very passionate about my work that takes responsibility and shows ability to act and take decisions.